The 7

Elevating the luxury of mobility to new heights.

With the new BMW 7 Series, driving pleasure and ride experience reach an unprecedented new level in the luxury segment.

To campaign its market launch, we created emotional storytelling that could place modern luxury as a bold attitude  – one that overcomes boundaries, expands the freedom of individual mobility, and discovers new horizons.

Role | Concept, Scriptwriting

Above the clouds

The TVC’s story follows a pilot making an unusual decision when a bad weather front prevents a private plane from taking off. 

Agency: Serviceplan Campaign International Hamburg
Global Chief Creative Officer: Alexander Schill
Managing Partner: Markus Kremer, Thomas Heyen, Florian Klietz
Creative Director Copy: Kolja Danquah
Senior Art Director: Damian Kuczmierczyk
Senior Copywriter: Bastian Tripp
Art Director: Philipp Trübiger
Conceptionist: Daniel Hill
Producer: Christoph Köhler
Management Supervisor: Kristian von Elm
Senior Account Manager: Adam Karger
Production: Tony Petersen Film Hamburg
Executive Producer: Carlo Walther
Director: Dan DiFelice
Cinematographer: Steve Annis
Editor: Emma BackmanPost Production: Framestore LondonMusic: Massive Music Amsterdam