Beck’s: Green Label

As part of Beck’s 2018 integrated campaign, we gave the consumers a once-in-a-lifetime opportunity to design their own Beck’s bottle.

We released an unseen packaging with a blank green label to give them an empty canvas. The 8 million printed green bottles led to the next step of the activation which was ‘Your Beck’s Label’. 

Your Beck’s label

A user-friendly web app was created for the public to download and design their own Beck’s label with the help of 50 custom-made background designs, icons, and a specially designed Beck’s typeface. In the end, 40 designs were chosen and printed on millions of Beck’s bottles.

Role | Art Direction